Who knew chocolate beer was so popular? As part of their smokestack series, Boulevard Brewing Company recently released a limited edition Chocolate Ale just in time for Valentine's Day. There was just one problem. They didn't release enough of it.
Apparently, they created 19,200 bottles and 350 5.2 gallon kegs, but demand was so high that it was soon nearly impossible to find a single bottle. Customers, distributors, and employees were soon very frustrated.
As an apology, Boulevard has published an open letter on their site to all chocolate ale lovers.
The letter details the problem and formally announces that the limited-edition one-time-only Chocolate Ale will make another appearance. Unfortunately, we'll have to wait a year for it to come back out, just in time for next year's Valentine's Day.
Tuesday, February 15, 2011
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